Spreading the strong and incredibly important messaging behind the Communication Workers Union (CWU) anti-racism campaign, in coordination with Show Racism the Red Card, is of the utmost importance to our sport and society.

Sport, particularly football in the United Kingdom, always will be a powerful vehicle that can drive positive social change within our communities.

When CWU reached out to our team here at SWAZ, to ask for our help and support with their anti-racism messaging, we were buzzing to get behind a cause that stands for all the same things as us.

Our role was to use our football kit designer to produce a uniquely designed and branded football shirt to be sold to raise both money and awareness for the ‘Show Racism the Red Card’ campaign.

The endless capability of our 3D football kit designer helped us to do just that, with this incredible design.

From the start to the finish of the project, SWAZ were professional, creative and incredibly bought into the product and campaign that we wanted to create.

At an extremely competitive cost, we were to create a bespoke shirt that not only sold hundreds of replicas but was worn by dozens of legends of the game and massively raised the profile of our anti-racism message.

As an organisation we would not hesitate to recommend SWAZ and they will be our automatic go to company for any future campaigns of this type.

— The Unions’ Head of Communications, Chris Webb