How to present your football sponsors on your kit

Local football is soon to return, and we can’t wait! Walking out on the pitch for the first time this year is going to be incredible, the smell of the grass, the banter in the changing room, the feeling of battling hard to get the first win.

But one thing that we expect to be front of mind for all the managers, coaches, and chairs out there – is finances. During these uncertain times, football clubs will need to lean on sponsors and partners more than ever to get the funding they need to pay for football kits and teamwear, officials on matchday and to comfortably field a team week in week out.

At SWAZ, we know all there is to know about how to present your sponsor’s logo on your football kit in multiple different ways, all within the guidelines set out by the Football Association (FA).

Giving your partners the best possible exposure and service for the money invested is the best way to entice them to finance your team in the first place.

Our 3D football kit designer allows you to present sponsors in whatever way you please, but the FA has specific requirements that you need to abide by, and we’ve listed it all out below.

On the player’s football kit the following areas shall be permitted to be used for advertising:

  • One single area not exceeding 250 square centimetres on the front of the shirt.
  • One single area not exceeding 100 square centimetres on the back of the shirt.
  • One single area not exceeding 100 square centimetres on each sleeve of the shirt, between the shoulder seam and the elbow
  • One single area not exceeding 100 square centimetres on the back of the shorts.
  • Once only on each sock tie-up providing it does not exceed an area of 100 square centimetres.

Football teamwear including jackets, tracksuits and other clothing worn in the technical area or the dugout can also include sponsor logos.

  • The same sponsor(s) as worn on the playing kit (home or away strips)
  • Be additional to the sponsors as worn on the playing kit
  • Be different to the sponsors as worn on the playing kit a single sponsor that is an official partner of the relevant competition

There are plenty of other ways to service your sponsors, and present logos and details your football kit, which it’s our job to know.

The SWAZ team is experts at what we do, and understand every piece of legislation and detail required when producing a football kit to the specification set out by the FA.

Servicing sponsors and partners is essential for football clubs of all shapes and sizes, and at SWAZ we look to partner with the teams we work with.

If there is anything you need help with regarding your sponsors, please reach out and ask, we’ve helped teams with their requirements for the past five years and will be happy to offer our expert opinion.

All information in this article regarding football sponsorship requirements has been pulled from the official Football Association Handbook which you can read in full here.