In football, in sport, in life – consistency equals success! It’s the same recipe that works in building a positive run of performances on the pitch, that establishes a successful football club off it.

This formula very much starts with a club’s football kit, as it’s the very thing that creates an identity and style that fans, players and coaches see on the pitch week in week out.

For clubs that have multiple teams up through the ages, in both the female and male game, it’s hard to develop a custom football shirt and kit design that pleases everyone and celebrates a club’s brand at the same time.

With hundreds of players within a club pulling on its football shirt every weekend, clubs need to work with a supplier that has the time, care and flexibility to create a football kit design that is custom to them.

When Downton Football Club, based in Wiltshire in the United Kingdom, approached us last year, that was the exact brief, “Create a custom football kit to celebrate and showcase our club’s identity and supply it to all 15 of our teams so we have a consistent look across our club.”

We provide their entire club with a playing kit and teamwear.

We designed them a killer football shirt using our popular and new ‘SWAZ infectious shirt’ design template, mixing their club’s primary colour red with a blend of black, perfectly complemented with white shorts and fire red socks.

Within two months, we delivered their custom football shirts, shorts and socks, alongside all their teamwear items and so far so good, we’ve had nothing but positive feedback.

The custom football kit has gone down a treat with the players, a dream with the fans and Downton Town are happy customers. We’ve developed them their own club shop, where they can purchase items at the click of a button, and by stocking up on their products in advance, we often deliver them well ahead of schedule.

It’s been a pleasure to work with Downton and we can’t wait for our relationship to continue. Please see a quote from their management team below.

“Having a consistent custom designed football kit for our entire club is vitally important to our identity and all of our teams.

SWAZ did a fantastic job in producing a look that we loved straight away and the kit quality was fantastic. The players and coaches love the football kit and enjoy wearing it out on the pitch every weekend.

Our order was turned around all within a quick timeframe and the club shop we have on the SWAZ website makes it super easy for us to buy our products.”

— Downton FC: Rae Hughes – Vice Chairman